1. Data protection at a glance
The following notes provide a simple overview of what happens to your personal information when you visit our website. Personal information is any information that personally identifies you. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. Their contact data can be found in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected by you communicating it to us. This may involve data that you, for example, enter in a contact form. Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure that the website is error-free. Other data can be used to analyze your user behavior.
What rights do you have with regard to your data?
You have the right at any time and free of charge to obtain information about the origin, recipient and purpose of your stored personal data. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the imprint for this as well as for further questions on the subject of data protection. Furthermore, you have the right to appeal to the responsible supervisory authority. In addition, you have the right, under certain circumstances, to demand the restriction of the processing of your personal data. For details please refer to the data protection declaration under "Right to limitation of processing".
2. General information and mandatory information
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations as well as this data protection explanation.
We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can be subject to security gaps. A complete protection of the data against access by third parties is not possible.
The person responsible for the data processing on this website is:
BLAUE QUELLE - BLU ROOM - GmbH & Co. KG
Haus des Gastes
97980 Bad Mergentheim
Tel.: +49 7931 12 09 86-8
The person responsible is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Data protection officer
Responsible: Mr. Kent Schwirz
Tel.: +49 40 422 369 24
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. For this purpose, an informal e-mail notification to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO)
If data processing is carried out on the basis of Art. 6 para. 1 lit. e or f DSGVO, you have the right at any time to object to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which a processing is based can be found in this data protection declaration. If you file an objection, we will no longer process your personal data concerned unless we can prove compelling reasons for the processing worthy of protection which outweigh your interests, rights, and freedoms or the processing serves the assertion, exercise or defense of legal claims (objection according to Art. 21 para. 1 DSGVO).
If your personal data are processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct advertising. If you object, your personal data will no longer be used for direct marketing purposes (objection according to Art. 21 para. 2 DSGVO).
Right of appeal to the competent supervisory authority
In the event of infringements of the DSGVO, the persons concerned have the right to appeal to a supervisory authority, in particular in the member state of their habitual residence, workplace or place of presumed infringement. The right of appeal shall be without prejudice to other administrative or judicial remedies.
Right to data transferability
You have the right to have data which we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.
SSL or TLS encryption
This site uses SSL or LS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, blocking, deletion, and correction
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin, and recipient and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice for this and other questions on the subject of personal data
Right to the limitation of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time at the address given in the legal notice. The right to the restriction of the processing exists in the following cases:
- If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the examination, you have the right to demand the restriction of the processing of your personal data.
- If the processing of your personal data has taken place unlawfully, you can demand the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to demand the restriction of the processing of your personal data instead of deletion.
- If you have lodged an objection pursuant to Art. 21 para. 1 DSGVO, a balance must be struck between your and our interests. As long as it is not yet clear whose interests predominate, you have the right to demand that the processing of your personal data be restricted.
- If you have restricted the processing of your personal data, these data may only be processed - apart from their storage - with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.
3. Data collection on our website
Some of the internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our product more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your terminal until you delete them. These cookies enable us to recognize your browser during your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Cookies which are necessary for the electronic communication process or for the provision of certain functions requested by you (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a justified interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these are dealt with separately in this data protection declaration.
Server log files
The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Used operating system
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data will not be merged with other data sources.
This data is collected on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a justified interest in the technically error-free presentation and optimization of his website - for this purpose the server log files must be recorded.
If you send us inquiries via the contact form, your details from the inquiry form including the contact data you provided there will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. These data will not be passed on without your consent.
The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal e-mail notification to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The data entered by you in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular, retention periods - remain unaffected.
Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your request including all personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b DSGVO if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and/or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of inquiries addressed to us.
The data you send us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular, statutory retention periods - remain unaffected.
4. Social media
Facebook plugins (Like & Share button)
On our pages are plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, integrated. You can recognize the Facebook plugins by the Facebook logo or the "Like" button on our page. An overview of the Facebook plugins can be found here:
If you do not want Facebook to be able to assign visits to our pages to your Facebook user account, please log out of your Facebook user account.
The Facebook plug-ins are used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a justified interest in the widest possible visibility in the social media.
When you visit our Instagram page, Instagram collects, among other things, your IP address and other information that is present on your PC in the form of cookies. This information is used to provide us, as the operator of the Instagram pages, with statistical information about the use of the Instagram page. More detailed information on this is provided by Instagram at the following link:
By means of the transmitted statistical information, it is not possible for us to draw conclusions about individual users. We only use this information to respond to the interests of our users and to continuously improve our online presence and ensure its quality.
We collect your data via our fan page only to realize a possible provision for communication and interaction with us. This collection usually includes your name, message content, comment content, and the profile information you provide "publicly".
The processing of your personal data for our above-mentioned purposes is based on our legitimate business and communicative interest in offering an information and communication channel pursuant to Art. 6 (1) f) DSGVO. If you, as a user, have given your consent to the data processing vis-à-vis the respective provider of the social network, the legal basis of the processing extends to Art. 6 (1) a), Art. 7 DSGVO.
Due to the fact that the actual data processing is carried out by the provider of the social network, our access to your data is limited. Only the provider of the social network is authorized to fully access your data. Therefore, only the provider can directly take and implement appropriate measures to fulfill your user rights (information request, deletion request, objection, etc.). The assertion of corresponding rights is therefore most effective directly against the respective provider.
We are jointly responsible with Instagram for the personal content of the fan page. Data subject rights can be asserted with Facebook Ireland as well as with us.
The primary responsibility for the processing of Insights data lies with Instagram in accordance with the GDPR and Instagram fulfills all obligations under the GDPR with regard to the processing of Insights data, Facebook Ireland provides the essence of the Page Insights supplement to the data subjects.
We do not make any decisions regarding the processing of Insights data and all other information resulting from Art. 13 GDPR, including legal basis, identity of the controller and storage period of cookies on user devices.
For further guidance, please refer directly to Instagram (Supplemental Agreement with Facebook):
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use these data exclusively for the dispatch of the requested information and do not pass these on to third parties.
The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of data, e-mail address and their use to send the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you cancel the newsletter. Data stored by us for other purposes remain unaffected by this.
6. Plugins and tools
YouTube with enhanced data protection
Our website uses plugins from the YouTube website. The site is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.
We use YouTube in advanced privacy mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they view the video. However, YouTube's enhanced privacy mode does not necessarily preclude the sharing of information with YouTube partners. YouTube connects to the Google DoubleClick network whether or not you're watching a video.
When you start a YouTube video on our site, it connects to YouTube's servers. This will tell the YouTube server which of our pages you've visited. If you are logged in to your YouTube account, you can allow YouTube to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube can also store various cookies on your device after you start a video. YouTube can use these cookies to obtain information about visitors to our website.
This information is used, among other things, to collect video statistics, improve usability and prevent fraud. The cookies remain on your device until you delete them.
If necessary, after the start of a YouTube video, further data processing operations may be triggered over which we have no control.
YouTube is used in the interest of an appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
You can find further information on data protection at YouTube in their data protection declaration under:
This page uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the features of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there.The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy retrievability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
You can find more information on the handling of user data in Google's data protection declaration:
7. Right of appeal
In the case of violations of data protection law, the person concerned has the right of appeal to the competent supervisory authority.
The State Commissioner for Data Protection Baden-Württemberg
Postal address: Postfach 10 29 32, 70025 Stuttgart, Germany
Address: Königstraße 10a, 70173 Stuttgart, Germany
Telephone: +49 711 615541 0
Fax: +49 711 615541 15